Our Brands

Arctic Shores®

Arctic Shores simplifies the seafood choice with unsurpassed variety, quality and value. You'll be rewarded with delicious seafood options that are easy to prepare every time.

Baby Basics®

With shampoos, diapers and formulas you can trust, Baby Basics combines the savings and unsurpassed quality to make your family smile.

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Culinary Circle™

Culinary Circle offers more than 150 affordable, restaurant-quality creations in the deli, bakery, frozen and center store aisles. Including on-the-go meals, elegant hors d'oeuvres and desserts, all products are priced approximately 20 to 25 percent below casual restaurant food.

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Equaline is a savvy, money-saving solution to your family's health and beauty needs. Available coast-to-coast, Equaline vitamins and supplements for adults and children are an affordable choice that mirrors national brand quality.

Farm Fresh®

You'll always spend less and get more. Farm Fresh products promise price and quality as good as — if not better than — national brands.

Essential Everyday®

Bringing You Innovative, National-Brand Quality at Budget Stretching Prices. Flavorite is now Essential Everyday®. Look for our distinctive, new labels throughout the store and save on items you love, and new ones destined to become favorites too!


Homelife products make it easy to stock up and save on all essentials like paper products, storage bags and wraps, and cleaners. All guaranteed to be national brand quality, with no compromise.

Max™ Velocity

Enjoy maximum energy, maximum taste and maximum value in one beverage. A refreshing energy boost made from the right ingredients including caffeine, taurine and B vitamins.

Shoppers Value®

Look for Shoppers Value to find significantly lower prices on everyday items in over 30 categories throughout the store.

Stone Ridge Creamery®

A simple taste of any one of our forty flavors will prove there's a guaranteed smile in every scoop.

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Super Chill®

Super Chill creates high-quality, refreshing beverages for all tastes. Priced well below national brands, and of equal quality, our line of beverages promise the savings you're thirsting for.


We know how important your pets are to your family. WholeCarePet offers quality pet products that will keep your furry family member happy and healthy.

Wild Harvest®

Wild Harvest Natural and Organic products are the foods your family already enjoys — only healthier. Eating sensibly is easier with Wild Harvest's broad selection of affordable meats, dairy, snacks and basic foods all free from preservatives and manufactured additives.

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